Michael Braungart

Cradle-to-cradle Concept

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Michael Braungart (born 1958) is a German chemist who advocates that humans can make a positive instead of a negative environmental impact by redesigning industrial production and therefore that dissipation is not waste. A former Greenpeace activist who once lived in a tree as protest, he is now considered to be a visionary environmental thinker.
Founder of EPEA International Umweltforschung GmbH in Hamburg, Germany, and co-founder of MBDC McDonough Braungart Design Chemistry in Charlottesville, Virginia, Dr. Braungart is currently a professor for Eco-Design at Leuphana University of Lüneburg.He currently holds the Cradle-to-Cradle chair at the Erasmus University Rotterdam, the Netherlands.


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